plan-img

We enable life sciences companies to develop strategic commercialisation, access and pricing plans in the Middle East and Africa

The complexities of emerging markets such as the Middle East and Africa make launching and market access increasingly challenging. From a lack of market transparency, to limited data availability and competitive information, the challenges are endless.

Our strategic consultancy and unparalleled regional experience helps companies navigate these circumstances, identify optimal market access and pricing routes and deliver data-driven solutions to address even the most complex of challenges.

What we do

  • Strategic Market Access

    We determine the optimal market access drivers at the national and local levels to identify the market access strategies that will strike the optimal balance between price and access

  • Pricing and Contracting Strategies

    We test pricing corridors to understand realistically achievable prices, with local contracting nuances considered to drive access

  • Negotiation & Value Communication Training

    We prepare local negotiating teams and distributors to effectively communicate the value of new therapeutics within the local context of our region.

  • Localized Value Proposition Development

    We localise global value dossiers as well as payer and physician value stories to ensure that the key local value drivers are incorporated within the messaging to key stakeholders

  • Payer & KOL Engagement Strategies

    We identify KOLs and payers locally that will support product commercialisation and implement local engagement and communication strategies

  • Landscape Assessments

    We demystify local markets to define the true market opportunity alongside the drivers and barriers for success

Get One Step Ahead.

Optimise Pricing & Market Access in the Middle East & Africa

Request a quote Schedule a call
logo-brand1
logo-brand2
logo-brand3
logo-brand4
logo-brand5
logo-brand6
logo-brand7
logo-brand8
logo-brand9
logo-brand10
logo-brand11
logo-brand12
What people say about us

Testimonials

“We were very impressed by the quality of work undertaken by the Pharma BP team. Discussion feedback was excellent, the team demonstrated a thorough understanding of what we wanted to achieve. We were also grateful for the team's additional insights that gave context to what we heard in discussions.”

Claire EMEA Market Access Director, UK

“I reached out to Pharma BP to explore a market access challenge in Saudi Arabia. Pharma BP helped to source appropriate expertise and ensure these local issues were fully assessed. I was very impressed with the team’s professionalism throughout the engagement; the research outputs were robust and they also went the extra mile by helping to clarify additional questions using their local insights.”

Amy Global Pricing & Market Access Manager, UK

"I've worked on numerous projects with Pharma BP and they have exceeded expectations every time. The team have truly partnered with us on our product launches and have helped us to better strategise around our launch in Saudi Arabia, followed by the Middle East. The team is knowledgeable, reliable and very responsive - exactly what we are looking for to get our products out there as quickly and successfully as possible."

Celine Global Market Access Director, Switzerland