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We enable life sciences companies to develop strategic commercialisation, access and pricing plans in the Middle East and Africa

The complexities of emerging markets such as the Middle East and Africa make launching and market access increasingly challenging. From a lack of market transparency, to limited data availability and competitive information, the challenges are endless.

Our strategic consultancy and unparalleled regional experience helps companies navigate these circumstances, identify optimal market access and pricing routes and deliver data-driven solutions to address even the most complex of challenges.

What we do

  • Strategic Market Access

    We determine the optimal market access drivers at the national and local levels to identify the market access strategies that will strike the optimal balance between price and access

  • Pricing and Contracting Strategies

    We test pricing corridors to understand realistically achievable prices, with local contracting nuances considered to drive access

  • Negotiation & Value Communication Training

    We prepare local negotiating teams and distributors to effectively communicate the value of new therapeutics within the local context of our region.

  • Localized Value Proposition Development

    We localise global value dossiers as well as payer and physician value stories to ensure that the key local value drivers are incorporated within the messaging to key stakeholders

  • Payer & KOL Engagement Strategies

    We identify KOLs and payers locally that will support product commercialisation and implement local engagement and communication strategies

  • Landscape Assessments

    We demystify local markets to define the true market opportunity alongside the drivers and barriers for success

Get One Step Ahead.

Optimise Pricing & Market Access in the Middle East & Africa

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