Localized Value Proposition Development

Navigating local markets

Building a value proposition is essential in communicating a therapy's attributes. Value Proposition development and testing equips you with the exact knowledge on what drives stakeholder interest alongside understanding what nuances or data may be missing within the information that is shared with decision-makers.

This enables manufacturers to make the right adjustments and additions to meet stakeholder or patient needs - a key factor to ensuring an optimal price and broad market access.

What sets us apart

Our approach focuses on developing a local value dossier supported via local epidemiology, unmet needs, and patient challenges, alongside testing the key messages with major stakeholders to ensure that the value story resonates locally prior to broad country-wide dissemination

We support in building local value stories considering disease burden, key unmet needs, product clinical value, competitive differentiation, and cost argumentations. Our value stories can be developed from the ground up, or alternatively by leveraging global material
Our value stories are customised for each market and can be refined on an institutional level where key differences are seen in decision making criterias
Value stories are tested and scored on our proprietary in-house frameworks in order to ensure that only the most valued messages are leveraged in communications with decision-makers