Pharma BP provides negotiation and value communication training to prepare sales teams in optimally communicating the product proposition whilst understanding how to respond to stakeholder pushback
Ensuring a product's clinical and economic drivers are clearly communicated and understood by regulators, payers and physicians is a key component driving both early and long-term sales. Negotiation & Value Communication Training is done to ensure sales teams are fully equipped with the skills, confidence and knowledge on product outcomes, clinical data, pricing and reimbursement potential.
Our approach consist of organizing training workshops, through engagements with key physicians and payers, who assist in preparing the teams to communicate the value of their product and demand an appropriate price
