Case study

Stakeholder engagement planning for a novel breast cancer product

Client Situation

    Our client was launching an innovative product within breast cancer and wanted to ensure affiliate markets were aligned on best practices for stakeholder engagement throughout the launch phase of their product
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Project Scope

To support stakeholder engagement planning for a novel breast cancer product

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Solutions

    Conducted local workshops with all internal client teams, including country
    managers, market access, medical and commercial teams

  • Understood the key challenges faced by the product through previous launches
    in the EU and US
  • Understood challenges most relevant to Middle East and African markets and
    identified optimal communication channels and evidence requirements
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Results

  • Delivered an engagement plan roadmap with associated timelines for all
    pre-launch activities to be undertaken with payers, physicians, patient advocacy
    groups and pharmacists