Stakeholder engagement planning for a novel breast cancer product
Client Situation
Our client was launching an innovative product within breast cancer and wanted to ensure affiliate markets were aligned on best practices for stakeholder engagement throughout the launch phase of their product
Project Scope
To support stakeholder engagement planning for a novel breast cancer product
Conducted local workshops with all internal client teams, including country
managers, market access, medical and commercial teams
Understood the key challenges faced by the product through previous launches
in the EU and US
Understood challenges most relevant to Middle East and African markets and
identified optimal communication channels and evidence requirements
Results
Delivered an engagement plan roadmap with associated timelines for all
pre-launch activities to be undertaken with payers, physicians, patient advocacy
groups and pharmacists