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PhLex – Launch Excellence
PhLex
Streamlining Your
Launch Excellence
Strategy
Achieve commercial success with Pharma BP's PhLex framework as your blueprint
Get started with PhLex - Saudi Arabia
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PhLex is designed to lead Biopharma to a successful product launch in the Middle East
Regulatory
Landscape
Guiding you through the regulatory landscape by:
Setting clear launch objectives
Showcasing your product's unique value, and
Outlining a strategic regulatory plan for your new product launch
Pricing
Supporting you refine your local pricing strategy by:
Evaluating competitor products, and
Identifying the optimal list and net pricing model
Formulary Inclusion
Strategies
Helping you draft
strategies to:
Collaborate with P&T committees
Ensure local access via institutional formularies, and
Shape the treatment paradigm
Stakeholder
Engagement
Supporting you refine your
national and local
engagement plan by:
Identifying key stakeholders that will influence national approval and facilitate local access
Mapping key engagement opportunities
Defining a differentiated value communication strategy per stakeholder type, and
Identifying key evidence gaps and potential stakeholder objections
Tactical
Planning
Designing an effective
tactical plan to:
Identifying key activities for launch success
Prioritizing key activities based on commercialization timelines, and
Allocating responsibilities among your cross-functional team
Drive Launch Excellence in three simple steps
1
ASSESS
Use the PhLex
framework to
assess your
current launch
plan
2
UNCOVER
Identify gaps and
outline key steps
for evidence
generation and
planning
3
STRATEGIZE
Book a free PhLex
consultation to
drive your launch
success
DOWNLOAD NOW
Call us
+971 (0)4-453-9269
Email us
contact@pharmabp.com