Case study

Defining the market access strategy for a new entrant in the crowded multiple sclerosis market

Client Situation

Our client was seeking to gain an understanding of the relapsing remitting multiple sclerosis market to understand what the future treatment paradigm might look like and understand the associated pricing and access potential of their new asset

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Project Scope

    To assess the market to define the price and access potential for innovative therapies in relapsing remitting multiple sclerosis in the MENA region

Focus Markets

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Solutions

    Undertook mapping of key opinion leaders and payers and conducted extensive primary & secondary research

  • Conducted a market landscape assessment to understand the current treatment options, their
    reimbursement status and the costs of care
  • Conducted a mapping exercise to identify key opinion leaders and payers for primary research
  • Conducted discussions with relevant stakeholders to understand value perceptions, price,
    reimbursement and access potential of four hypothetical products; tested various launch and
    sequencing scenarios to define optimal launch strategy for our client’s product
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Results

  • Developed in depth landscape assessment across markets, understanding pricing and access
    pathways
  • Developed assessment of client product potential and provided pricing recommendations and
    supporting recommendations on product differentiation and positioning