Case study

Understanding the patient journey for a gene therapy within hemophilia

Client Situation

Our client has a successful background in developing transformative therapies for hemophilia and was looking to launch a gene therapy in Saudi Arabia. Our client looked to understand the challenges that would be faced throughout the patient journey for genetic testing.

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Project Scope

    To understand the challenges faced throughout the patient journey for genetic testing for hemophilia

Focus Markets

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SOLUTIONS

    Conducted extensive primary research with hematologists, hematopathologists and pathologists in Saudi Arabia to understand the patient journey and potential testing challenges

  • Conducted primary research consisting of qualitative discussions
  • Understood the knowledge gaps hematologists faced by hematologists related to genetic testing
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Results

  • Facilitated client understanding of a typical patient journey and identified where genetic testing is likely to take place
  • Understood pathologist perception on genetic testing and sampling journey, highlighting key drawbacks and delay areas – recommended improvements to client testing plan to support increased patient diagnosis