Case study

Conducting a landscape assessment to understand the COVID-19 testing landscape in MENA

Client Situation

Our client is a leading innovator in was looking at understanding the COVID-19 testing landscape in the MENA region, to better understand how to launch their novel diagnostic test.

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Project Scope

    To assess the COVID-19 testing landscape within MENA in Q2 2020

Focus Markets

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Solutions

    Undertook an advisory board focused on gaining insights into the COVID-19 landscape

  • Identified diagnosis related challenges and identified patients at risk
  • Assessed the management of patients with comorbidities, particularly those on NSAIDs
  • Understood the rationale for using different kinds of tests
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Results

  • Determined key opportunity areas for our client by enabling them to understand how their diagnostic test can be best leveraged in the region
  • Enabled a successful launch for the client’s rapid test and ensured a strong focus on monitoring uptake