Project Scope
- To understand price potential for a sickle cell disease product in GCC markets
Focus Markets
Solutions
- In depth secondary research was conducted focusing on understanding the prevalence of sickle cell disease, patient journey and competitor products
- Conducted primary research consisting of qualitative and quantitative discussions to understand the nuances within the sickle cell disease landscape across key geographies
- Tested the price and access potential of the novel therapeutic agent
Results
- Successfully enabled our client to develop localised contracts and access strategy in each key market
- Recommended optimal launch sequence to manage price referencing risks
