Case study

Testing the perception of different free of charge programmes to support uptake

Client Situation

Our client has a sickle cell disease portfolio and was seeking to understand the feasibility of free of charge programmes for their product

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Project Scope

    To understand the different types of free of charge programmes resonating with budget holders within the GCC 4

Focus Markets

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Solutions

    Undertook extensive primary research into core markets with distributors

  • Conducted primary research consisting of qualitative and quantitative discussions to understand the various kinds of free of charge programmes that have previously been accepted in the markets, understood physician and payer perception of each programme
  • Assessed the success rate of free of charge programmes, alongside the volume expected to be purchased with each programme
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Results

  • Leveraged analogue analysis to enable our client to understand the optimal free of charge
    programme whilst gaining increased uptake
  • Recommended optimal discount levels to secure high revenue potential per market