Case study

Research study to support HPV vaccine manufacturer in understanding the value perception and price potential of their product in a private market setting

Client Situation

Our client is a leading provider of infectious disease vaccines. They wanted to understand the factors that influence the patient purchasing decisions, assess HCP perception towards HPV, as well as evaluate the value and pricing potential for their new vaccine

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Project Scope

    To evaluate the value and potential evidence needs for a HPV vaccine, understand prescribing expectations as well as price perceptions in South Africa

Focus Markets

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Solutions

    We conducted extensive primary research to get detailed insights on:

  • HPV Landscape and the applicable drivers of healthcare spending within this indication and specific for South Africa
  • Prescribing expectations for the new vaccine
  • Price perceptions and willingness to pay at specific price points in the private market
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Results

  • Successfully enabled our client to understand considerations that influence the adoption of a HPV vaccine in the private market
  • Refined the clients pricing strategy by unveiling the likely price points at which patients would be willing to purchase out-of-pocket